Conceptualization of Trust and Commitment: Understanding the Relationships Between Trust and Commitment and the Willingness To Try Internet Banking Services

This paper examines trust and commitment and their antecedents and consequences within the context of Internet banking, based on data collected from a survey of 500 Singapore undergraduates. After the establishment of a conceptual model that links trust and commitment to the willingness to try Internet banking, the empirical findings show that higher levels of trust and commitment are significantly associated with a greater willingness to try Internet banking. The paper also investigates security, ethics, privacy, openness, the speed of response, quality of information, regulatory control, technology advancement, and reputation as determinants of trust. Of these, security, regulatory control, technology advancement, and reputation are found to be significant determinants. This study concludes with a discussion of the implications of these findings for Internet banks.